Jesper Kunde

Unique Now...or Never - The Brand is the Company Driver in the New Value Economy

Forlag: Financial Times - Sprog: Engelsk - Udgivet år: 2002 - Antal bind: 1 - Antal sider: 349 - Indbinding: Hardback with dust jacket - Tilstand: Good -
Bog ID: 45968

Learn how to create unique and high value in a global brand, then build a unique brand system that secures the brand and its values. Author reviews every aspect of the enterprise and its relationships, showing how to align all your efforts in support of your brand and the core values behind it

Pris: Kr. 155,00

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